interior
design + creative direction
“ Design is thee art of shifting an atmosphere to tell a story...”
—Clarece Leona
Clarece is devoted to sharing stories & curating experiences that heal, uplift, & transform people’s lives. With a six year background in luxury design & creative direction, Clarece has designed homes for hollywoods elite such as Emmy award winning producer Adrianne Hopper & film director Derrick Williams. She has also directed & filmed projects for renowned celebrities such as Jada Pickett Smiths talk show “Red Table Talk”. With a degree in Film, Tv & Digital Production Clarece is passionate about designing spaces, crafting stories & experiences that aim to inspire— In fact her stories have been been heard over 1.5 million times across the globe, & seen by over 500,000 people via YouTube! She holds a paramount perspective with a proficient track record on birthing dreams into reality! Because of her devotion to creating lasting change in the lives of people, she not only designed the studio 381 experience (see video below) but she Creative Directed & curated the brand strategy to successfully launch Grounded Self Care Studio, an artistically therapeutic healing center that serves as the solution the lack of mental health resources for marginalized communities: They provide artistically therapeutic experiences to heal the mind body & soul!
Tour clarece’s latest design project
Go on virtual tour as Clarece gives you an inside look of her latest design for Grounded Self Care Studio. Not only does she give a tell all on her design process for the space, but she takes us on a journey through an exclusive interactive experience!
tour clarece’s home!
Get intimate with Clarece as she gives you an exclusive tour of her chic, cozy-cottage nestled with her favorite chachkies and intentionally placed items from her childhood! She turns this very bland— very beige— room, and completely transforms it into the ultimate beach bungalow!
ACCREDIDATIONS:
Interior Design Consultant
Ethan Allen Torrance | May 2017 to 2018
Managed client expenses of over $50k
Took charge of creative direction for grassroots/marketing campaigns
Streamlined design strategy which improved design sales by $15k
Trained seasoned designers on creating invigorating design presentations
Built celebrity clientele with Tv/ Movie producers such as Adrianne Hopper and Derrick Williams
Interior Design Manager
La-Z-Boy Temecula / San Bernardino | January 2016 to May 2017
Hold record for producing the highest sales volume the store has ever reached of $150,000 within 30 days in the 2nd poorest city in the U.S, during a store remodel
Promoted in 3 months for proficiency in balancing innovative projects, administrations, and client relations
Created invigorating design presentations landing $25,000 sales in 24hrs
Curated profitable marketing strategy that became implemented by corporate
Led team into camaraderie and trained sales associates into designer positions.
DESIGN WORK:
“CREATIVE DIRECTION IS THEE ART OF guiding the gaze to the soul of the work”
Creative Director
Freelance | 2018 to Present
Produce dynamic video and photo content for clientele such as Red Table Talk, Mejuri, and Blume
Created marketing, brand strategy & social media managing to launch successful businesses such as Grounded Self Care Studio
Content Creator with YouTube content amassing over 1.5 million watch time minutes and 600k views.
Why Design?
I'm a driven creative chameleon with a knack for creative visualization, radiant people skills, and outstanding project management artistry. My mission is to tell illustrious stories that heal, uplift, and transform lives through design & film!
With hands on experience with filmmaking, and years of experience in management and luxury design, I hold a paramount perspective with a proficient track record on birthing dreams into reality!
With Writing & Directing as the ultimate goal, opportunities that'll allow my voice to be heard, and my ideas to become a solution worth monetizing are my focus…